Hi!
My name is Michal Porat.
Creativity fuels my mornings, inspiring fresh ideas like social media content, podcasts, branding strategies, and anything in between. In the age of AI, I'm on a mission to make content human again.
Let me channel this passion into elevating your brand. Ready to unlock its potential?


Let's create something awesome together.

Content human again
Let's make
Proud to work with great BRAND



















Let's create something awesome together.
You can count on me to be...
Creative
It's not just a job, it's how I breathe, how I brainstorm, and how I craft captivating content that resonates.
Trustworthy
Transparency, open communication, and unwavering integrity are built into everything I do.
Innovative
Technology shapes the landscape, and I stay ahead of the curve.
Curious
Being a life-long learner keeps my writing sharp, my strategies innovative, and my perspective insightful.
Content
With over 10 years of experience working with tech companies (like Salesforce), government institutions (like the Municipality of Jerusalem), politicians, individuals, and NGOs, I have mastered the art of creating content for the digital realm. From social media posts to blog articles, creating content that works can feel overwhelming. But here's the good news: content is the key to building a brand people love. I help businesses ditch the confusion and create content that connects. Think engaging social media posts, clear content strategy, and even thought leadership – all wrapped up in one.
Podcasting
Leveraging over 15 years of radio broadcasting experience on GLZ radio and Eco99FM, and 6 years of crafting engaging podcasts for businesses and individuals (myself included), I can transform stories into captivating audio experiences. Need a hand launching your company podcast? Personal podcast project? I'll guide you from concept to captivating episodes.
Consulting
Fresh eyes unlock breakthrough ideas. That's why I offer comprehensive solutions, from brand strategy on social media to personalized branding roadmaps, leveraging expertise in both digital and traditional landscapes.
Employer brand
Attracting top talent today demands more than just posting jobs. You need an irresistible employer brand that speaks to the best and brightest. I help companies ditch the tension and attract talent with confidence. I provide a 360° solution: from crafting a powerful strategy and EVP to launching employee-driven campaigns and targeted HR and recruitment marketing.
Lectures & workshops
Passionate about empowering others, I offer impactful lessons through engaging lectures and workshops. If your organization needs a workshop in any of my areas of expertise, I'll tailor one specifically for your team.
